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My portfolio showcases my work across e-commerce, marketing, e-learning, AI, and legal tech. My versatility allows me to adapt my writing style and tone to effectively communicate with various target audiences.

How Pipedrive Doubled Their Website Traffic with Clearscope

Creating high-quality and top-ranking content for one market is challenging enough. But the sales CRM platform Pipedrive has the added challenge of creating content for five different languages: English, Portuguese, French, German, and Spanish.

To help them with this, the content marketing team at Pipedrive turned to Clearscope. And within a year of using the tool, the number of website sessions doubled in the French and German marke
360Learning •

How to Create A Customer Education Strategy That Boosts Retention

80% of people have deleted an app because they weren’t sure how to use it, and more than half have returned a product for the same reason. That's why it's mission-critical to get your customers to the point where they realize the value of your products as quickly as possible. When you're able to quickly guide customers to clearly understand how a product works and its direct benefit, you're more likely to lock them in and retain them for the long haul. This is where customer education comes into
Buffer Library •

How Social Media Advocacy Can Grow Your Small Business

The Little Monsters. The Beliebers. Swifties. Barbz. The Beyhive. These are fan bases consisting of fiercely loyal advocates for Lady Gaga, Justin Bieber, Taylor Swift, Nicki Minaj, and Beyonce. They will stream every album endlessly, camp outside for hours to catch a glimpse of their favorite artists, and might even get the name (or face) of a singer tattooed on their bodies.

Fortunately, you don’t need to be a pop star to have fans and advocates. With social media advocacy, you too can create an army of loyal customers who will rave about your products to family and friends and leave glowing reviews on social media.
Buffer Library •

How to Get Started with Small Business Video Marketing

As a small business owner, you have a lot to deal with. The last thing you probably want to do is add video marketing to your list of responsibilities, especially if you have no experience with video and don't know where to start.

Video marketing doesn't have to cost a lot of money or take up a lot of your time. This article will show you some time-saving AND cost-effective ways to quickly get started with video marketing for your small business.
The Whatfix Blog | Drive Digital Adoption •

What Is In-App Messaging? Best Practices for User Retention | Whatfix

Delivering contextual, in-app messages at the moment of need provides users with an intuitive, simple experience – meaning products are able to guide users throughout the user journey better with small nudges.

In-app messaging helps engage your users with just-in-time support, allowing products to retain users at higher levels. In this guide, we’ll take a closer look at defining in-app messaging, explain different types of in-app messages, share real-life examples, and more.
Writer •

How generative AI can be a force for equity and inclusion in the workplace

The workplace is often seen as a battlefield. That’s especially true for people who are historically “othered”, such as BIPOC, LGBTQIA+, non-native language speakers, neurodivergent people, women, and more. Amid the buzz of meetings, deadlines, and Slack notifications, there’s a constant struggle for equity, inclusion, and respect. This is where generative AI can make a real difference. It’s not just a tool — it’s a transformative force reshaping the rules of social engagement.


There are a lo

6 strategic planning activities for your organization | Mural

Thomas Edison once said, “Good fortune is what happens when opportunity meets with planning.” In the business world, where chaos and opportunity often go together, Edison's words echo the importance of aligning foresight with action.

That's where strategic planning comes into play.

Strategic planning operates as a guiding compass that steers organizations through the ever-changing landscape of the business world. It involves the meticulous process of goal setting, making informed decisions, an
Writer •

Future-ready your people for an AI workplace

Let’s do a little time travel. Go on: hop into your DeLorean/TARDIS/phone booth/hot tub/Wayback Machine — whatever your time machine of choice is — and set the dial to your workplace, circa 2025. Most people at your company are using generative AI as part of their jobs. They’re relying on AI solutions for creating content and reports, finding answers to questions among your company’s labyrinth of internal docs, and driving consistency and compliance.

Yet, amid the pulse of progress, some pertin
Writer •

Why LLM training data matters: A quick guide for enterprise decision-makers

Large language models (LLMs) like ChatGPT are hailed for their sophistication and advanced capabilities. However, a recent research paper has shed light on how surprisingly easy it is to extract training data from supposedly closed-source LLM systems.

This revelation underscores the critical importance of understanding and safeguarding LLM training data. Let’s delve deeper into this topic and explore key considerations you should keep in mind when evaluating training data for your enterprise. W
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